From its inception, Western Logistics focused on a single niche market — to deliver office furnishings from manufacturers in Eastern Canada and the US great lakes region to destinations in Western Canada.
Their founder, Bob Hartin, is a master of motivation, vision, and quality. His guiding principles have built Western Logistics from inception to the company it is today. It has designed and built dedicated terminals across Canada, expanded into the USA, and has a reputation for quality service that leaves the nearest competitor a distant second.
We started working with Bob in 1990. Our first design contribution was the logo. It’s still turning heads nearly 3 decades later. Since then, we’ve developed and implemented a clean, corporate standard for all their branding and communications — print, website, fleet graphics, terminal signage, advertising and marketing.
It’s exciting to have played a role in the success of Western Logistics. We love working with the great team Bob has pulled together over the years. Before Bob’s passing in 2019, he turned over the reins to his co-founder and new CEO, Mary Waring, Domenic Russo and others. We’re about to embark on several new initiatives with them.
Part of Western Logistics’ corporate DNA is steady growth through excellence. Those genes are still calling the shots.
Part of building a successful corporation is finding the best people available and giving them the freedom to do what they do best. You showed me what I asked for but then — more importantly — you took it upon yourselves to show me what I needed, not just what I asked for. You’ve designed a winner.
— Bob Hartin, Founder, Western Logistics Inc.
Read some of Bob’s thoughts on the importance of branding, published in his personal blog.