We are all hunter-gatherers.

But now we’re stalking our prey online and in shopping malls rather than roaming the savannas. And when we find it, what happens?

Our emotions take over. “I love this. Is it right? Am I cool? Is this green? Is it me?”

Retailers live or die by our perceptions of them and their products. Those perceptions spring from the left and right sides of the brain.

We tap into both hemispheres.