Days Hospitality Digital Communications

Days Hospitality, headquartered in Greater Toronto Area, ON, operates 3 Ramada hotels — Ramada Limited Downtown Vancouver, Ramada Plaza Prince George, and Ramada Plaza Calgary Downtown, as well as Holiday Inn West Kelowna, and 3 restaurants. Days Hospitality relies on us for all their hotel marketing communications.

We have provided all corporate communications to Days for years — print, advertising, signage, websites, sales collateral; as well as their internal communications such as forms, stationery, email signatures, and fillable PDFs.

The strategy now is to deliver more and more online and less through traditional channels. Their new Brand Guidelines are on their corporate website. There is no hard copy print version. This lets us keep it current, without reprinting and distributing updates.

We have just done the same with their very detailed, extensive policies and procedures. All employees and managers have access to this 24/7. And the online version is always the latest. We streamlined the production of this by synching the HTML styles with the MS Word doc styles. The corporate HR consultants can update the Word doc, send it to us, and with minor grooming, it’s a copy and paste process to update the website.

Digital assets such as high resolution photos are also available 24/7 from the corporate website.

Delivery of online information is incoming as well as outgoing. Interactive communications such as fillable PDF catering surveys and SurveyMonkey restaurant guest experience surveys provide metrics that help guide management on what’s working and what needs a little attention.

It’s all working like a charm.

The team at Far & Wide has provided us not only with the quality design and creative services that we requested but also thought of everything we didn’t know we needed! They have worked with us on our websites, menus, collateral, signs and so much more. With every piece, no matter how big or small, they have always delivered on our expectations or better. Always great quality with a quick turnaround, even for our last minute requests. Thank you Ian, Kelly, Kate and all those behind the scenes that provide us with these essential services.

— Mary Jane Hannah
Days Hospitality
Vice President of Operations