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Dragon Mist Brand development

Sherry Jiang is a master distiller from China who launched a new BC micro distillery. Sherry retained us to develop her brand and we love working with her.

Her determination to make this venture a success is truly inspiring. When confronted with long waits for trades to refurbish her kettles, she bought a disc grinder, rolled up her shirt sleeves and got busy doing it herself. She is literally chief cook and bottle washer!

Sherry’s grass-roots marketing savvy showed her that farmers markets were a great distribution channel. Not only did they put her product in the hands of excited consumers, their obvious demand prompted local private liquor stores to stock her spirits — one reason she recruited 40 in the first year alone.

Scope of our work included name development, bottle designs, packaging, product photography, website, brochures, posters and sales collateral. We also helped Sherry register trademarks, modify the corporation name and find her way through the maze of regulations at BCLDB.

The Vodka is pretty damn good too! Guess what we’ll be serving for office libations.

I know mist is like fog. I don’t really understand the name, but people love it! And the bottles are beautiful! They make people want to try my vodka. Thank you for the beautiful work.

— Sherry Jiang, Owner, Dragon Mist Distillery